数字营销
The 数字营销 certificate will prepare you to become a skilled marketer publishing digital content on social media platforms to promote a brand, while using analytics to track web traffic and marketing campaign effectiveness. Students use business acumen, 创造力, 沟通, and technology skills to create digital marketing campaigns.
数字营销 Program Flyer
杰克逊的大学 Offers the following program options:
关键的主题
- Web Analytics Metrics
- Search Engine Optimization
- Cloud Collaboration
- Social Media Promotions
- Advertising, Promotion & 公共关系
- Digital Design Fundamentals
- Brand Identity Design
- Web Design Concepts
- Image Editing Applications
- Advanced Information Technology
- eBusiness: SEO / Management / Measurement
- Contemporary Business
- 客户服务
- Principles of Marketing
Program Highlights
- Create graphical campaign contents
- Post and publish content (images, text, videos)
- Build brand campaigns for target markets via social and traditional channels
- Engage in real-time interaction with audience
- Track effectiveness of 沟通 channels through SEO metrics
Potential Jobs and Pay Ranges
Depending on role and industry, pay ranges start at $35,000 per year.
- Social media specialist, marketing clerk, public relations clerk
- Copy writer, creative design, seo campaign clerk
- Health, public service, education, etc customer service representatives